1. Introduction
This Privacy Policy (hereinafter referred to as "Policy") sets out the data practices of 55god (hereinafter referred to as "we", "us", "our", or "the Platform") in relation to the personal data of individuals (hereinafter referred to as "you", "your", "User", or "Player") who access or use the services available at 55god.cam and any associated sub-domains or mobile interfaces operated by 55god.
55god takes the privacy of its Malaysian players seriously. We operate in accordance with applicable data protection principles and are committed to handling your personal information with the highest standards of care, security, and transparency. This Policy explains what data we collect, for what purposes we use it, with whom we may share it, and what rights you have with respect to your own information.
This Policy is to be read alongside our Terms & Conditions and Responsible Gambling Policy. By registering an account or otherwise using the 55god platform, you acknowledge that you have read, understood, and agreed to the data practices described herein. If you do not agree with any part of this Policy, you should discontinue use of the platform.
2. Definitions
For the purposes of this Privacy Policy, the following terms shall have the meanings ascribed to them below:
- "Personal Data" means any information that identifies, or could reasonably be used to identify, a living individual, directly or in combination with other data.
- "Processing" means any operation performed on Personal Data, including collection, recording, storage, alteration, retrieval, disclosure, or deletion.
- "Data Controller" means 55god, the entity that determines the purposes and means by which Personal Data is processed.
- "Data Processor" means a third party that processes Personal Data on behalf of 55god, under contractual instruction and appropriate safeguards.
- "Consent" means a freely given, specific, informed, and unambiguous indication of your agreement to the processing of your Personal Data for a stated purpose.
- "Cookie" means a small text file placed on your device by the platform for purposes including session management, analytics, and personalisation.
- "KYC Data" means identity verification documentation collected to confirm a Player's identity, age, and payment method ownership.
- "Platform" means the 55god website, mobile applications, and all associated digital services accessible at 55god.cam.
3. Data We Collect
55god collects Personal Data across several categories, depending on your interactions with the platform. We collect only what is necessary for the purposes stated in this Policy.
3.1 Registration & Account Data
When you create a 55god account, we collect:
- Full legal name (as per MyKad or passport);
- Date of birth (to verify the 21+ age requirement);
- Residential address (including city — e.g., Kuala Lumpur, Penang, Johor Bahru, Petaling Jaya, Shah Alam);
- Email address and phone number;
- Chosen username and encrypted password.
3.2 Identity Verification (KYC) Data
To comply with our obligations to prevent fraud, money laundering, and underage access, we may collect copies of identity documents including your Malaysian Identity Card (MyKad), passport, or utility bills. This documentation is stored securely and accessed only by authorised compliance personnel.
3.3 Financial & Payment Data
Transaction records including deposit amounts, withdrawal requests, payment method identifiers, and bank account or e-wallet references are collected and retained for financial compliance purposes. We do not store full card numbers. Payment data processed via Maybank2u, CIMB Clicks, Public Bank Online, Hong Leong Connect, Touch 'n Go eWallet, Boost, GrabPay, DuitNow, and FPX is handled in accordance with the respective payment provider's security standards.
3.4 Activity & Behavioural Data
We collect data about how you use the platform, including:
- Games played, bet amounts, win/loss records, session durations;
- Sports markets accessed, Liga Super Malaysia and EPL betting history;
- Login timestamps, IP addresses, and device identifiers;
- Customer support interaction logs and chat transcripts.
3.5 Technical & Device Data
We automatically collect technical data when you access the platform, including your IP address, browser type and version, operating system, device model, screen resolution, and referring URL. This data is used to maintain platform performance, diagnose technical issues, and enhance user experience.
| Data Category | Examples | Primary Purpose |
|---|---|---|
| Account Data | Name, email, date of birth, username | Account creation and management |
| KYC / Identity Data | MyKad copy, passport, address proof | Age verification, fraud prevention, AML compliance |
| Financial Data | Deposit/withdrawal history, payment references | Transaction processing, financial compliance |
| Activity Data | Games played, bets placed, session logs | Service delivery, responsible gambling monitoring |
| Technical Data | IP address, device type, browser data | Platform security, fraud detection, performance |
| Communication Data | Support chat logs, email correspondence | Customer service, dispute resolution |
4. How We Use Your Data
55god processes your Personal Data for the following purposes:
4.1 Account Management
To create, maintain, and administer your player account; to authenticate your identity upon login; to communicate account-related notifications including deposit confirmations, withdrawal updates, and security alerts.
4.2 Service Delivery
To provide access to all 55god gaming and sports betting products; to process your deposits and withdrawals through Malaysian payment channels; to personalise your gaming experience based on stated preferences and usage patterns.
4.3 Legal and Regulatory Compliance
To verify that players meet the 21+ minimum age requirement; to fulfil anti-money laundering (AML) and counter-terrorism financing (CTF) obligations; to respond to lawful requests from regulatory authorities or law enforcement agencies where legally required.
4.4 Fraud Prevention and Security
To detect, investigate, and prevent fraudulent activity, bonus abuse, collusion, and other prohibited conduct; to monitor for account takeover attempts and unauthorised access; to conduct internal audits and maintain platform integrity.
4.5 Responsible Gambling Monitoring
To identify behavioural indicators of problem gambling; to enforce deposit limits, session limits, and self-exclusion instructions applied by the Player; to contact Players where our monitoring systems detect patterns associated with gambling harm.
4.6 Marketing Communications
Where you have provided consent, to send you promotional emails, bonus offers, and platform updates tailored to your preferences. You may withdraw consent and opt out of marketing communications at any time through your account settings or by contacting our support team. Withdrawal of marketing consent does not affect the lawfulness of processing carried out prior to withdrawal.
5. Legal Basis for Processing
55god processes your Personal Data under one or more of the following legal bases, depending on the specific processing activity:
- Contractual Necessity: Processing required to perform our obligations under the Terms & Conditions you accepted upon account registration — including account creation, service delivery, and payment processing.
- Legal Obligation: Processing necessary to comply with applicable laws and regulations, including AML obligations, age verification requirements, and responses to lawful regulatory or court orders.
- Legitimate Interests: Processing that serves the legitimate interests of 55god — including fraud detection, platform security, responsible gambling monitoring, and internal analytics — where those interests are not overridden by your fundamental rights and freedoms.
- Consent: Processing for marketing and optional personalisation purposes, carried out only where you have provided clear and affirmative consent. You may withdraw this consent at any time.
6. Data Sharing & Disclosure
55god does not sell, rent, or trade your Personal Data to third parties for their own marketing or commercial purposes. Your data may be shared with third parties only in the following strictly defined circumstances:
6.1 Payment Service Providers
Necessary financial data is shared with payment processors — including the operators of Maybank2u, CIMB Clicks, Public Bank Online, Hong Leong Connect, Touch 'n Go eWallet, Boost, GrabPay, DuitNow, and FPX — solely for the purpose of processing your deposit and withdrawal transactions. These providers operate under their own data protection obligations.
6.2 KYC and Compliance Partners
Identity and verification data may be shared with third-party KYC service providers and compliance technology vendors solely for the purpose of fulfilling our legal obligations regarding identity verification and anti-money laundering compliance.
6.3 Technology and Infrastructure Partners
Technical data may be processed by cloud hosting, content delivery network (CDN), and cybersecurity vendors who provide infrastructure supporting the 55god platform. All such vendors are subject to data processing agreements that restrict use of your data to the specified service purposes only.
6.4 Legal Authorities
55god may disclose Personal Data to law enforcement agencies, regulatory authorities, courts, or other government bodies where required by law, court order, or regulatory direction, or where disclosure is necessary to protect the rights, property, or safety of 55god, its players, or the public.
7. Cookies & Tracking Technologies
55god uses cookies and similar tracking technologies to operate and improve the platform. By continuing to use the platform after being notified of our cookie use, you consent to cookies being placed on your device in accordance with this Policy.
7.1 Types of Cookies We Use
- Strictly Necessary Cookies: Required for core platform functionality including session authentication, security tokens, and the operation of your player account. These cookies cannot be disabled without preventing core functionality.
- Performance & Analytics Cookies: Used to collect aggregated, anonymised data about how players interact with the platform — including pages visited, session durations, and error events — to help us improve platform performance and user experience.
- Functional Cookies: Enable enhanced features such as language preferences, personalised game recommendations, and remembered login state, to provide a more tailored experience.
- Security & Fraud Detection Cookies: Support our fraud detection and account security systems by identifying unusual device behaviour, login anomalies, and potential impersonation attempts.
7.2 Managing Your Cookie Preferences
You may manage your cookie settings through your browser's privacy controls. Most modern browsers allow you to block or delete cookies. Please note that disabling strictly necessary cookies will impair your ability to log in or use core platform features. For full cookie management options, please consult your browser's help documentation.
8. Data Retention
55god retains Personal Data for as long as necessary to fulfil the purposes for which it was collected, including satisfying any legal, regulatory, accounting, or reporting obligations. Specific retention periods include:
- Account Data: Retained for the duration of your active account and for a minimum period of five (5) years following account closure, to comply with financial and anti-money laundering record-keeping requirements.
- KYC Documentation: Retained for a minimum of five (5) years following account closure or the date of last transaction, in line with AML regulations applicable to online gaming operators.
- Transaction Records: Retained for a minimum of seven (7) years to comply with financial reporting and tax-related obligations.
- Support & Communication Records: Retained for three (3) years from the date of each communication, unless the subject matter of the communication requires longer retention.
- Marketing Preferences: Retained until you withdraw consent, at which point your preference will be updated within 5 business days.
Upon expiry of the applicable retention period, Personal Data is securely deleted or anonymised so that it can no longer be associated with an identifiable individual.
9. Data Security
55god implements comprehensive technical and organisational security measures to protect your Personal Data against unauthorised access, disclosure, alteration, or destruction. Our security measures include:
- 256-bit SSL/TLS encryption for all data transmitted between your device and the 55god platform;
- Encrypted storage of sensitive data at rest, including KYC documentation and financial records;
- Role-based access controls limiting employee access to Personal Data on a strict need-to-know basis;
- Regular third-party security audits and penetration testing of platform infrastructure;
- Real-time intrusion detection and fraud monitoring systems;
- Two-factor authentication (2FA) available for all player accounts;
- Strict vendor onboarding procedures requiring all data processors to maintain equivalent security standards.
While we take every reasonable precaution to protect your data, no method of electronic transmission or storage is completely immune to risk. In the event of a data breach that is likely to result in harm to you, 55god will notify affected Players in a timely manner in accordance with applicable regulatory requirements.
10. Your Rights
You have the following rights with respect to your Personal Data held by 55god. To exercise any of these rights, please contact our Data Protection team using the details provided in Section 15 of this Policy.
- Right of Access: You may request confirmation of whether we hold Personal Data about you, and a copy of that data together with information about how it is being used.
- Right to Rectification: You may request that inaccurate or incomplete Personal Data we hold about you be corrected or completed.
- Right to Erasure: You may request deletion of your Personal Data in circumstances where continued retention is no longer necessary, where consent has been withdrawn, or where data has been unlawfully processed. This right is subject to overriding legal retention obligations.
- Right to Restrict Processing: You may request that we limit the processing of your Personal Data in certain circumstances, such as while the accuracy of data is disputed.
- Right to Data Portability: Where processing is based on consent or contractual necessity and carried out by automated means, you may request that your data be provided to you in a structured, commonly used, machine-readable format.
- Right to Object: You may object to processing based on our legitimate interests, or to direct marketing processing at any time.
- Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of prior processing.
We will respond to all verified data rights requests within 30 calendar days of receipt. Where a request is complex or voluminous, this period may be extended by up to a further 60 days, of which you will be notified.
11. Minors & Under-Age Protection
The 55god platform is strictly intended for users aged 21 years or older. We do not knowingly collect, store, or process Personal Data from individuals under the age of 21. If we become aware that Personal Data has been provided by an individual under the minimum age, we will immediately delete that data and close the associated account.
Parents and guardians are encouraged to install content filtering and parental control software on devices accessible to minors to prevent accidental or deliberate access to online gambling platforms. If you believe a minor has accessed or registered on the 55god platform, please contact our support team immediately.
12. Third-Party Services & Links
The 55god platform may contain references to third-party payment services and integrated tools operated by independent providers. When you interact with these third-party services — such as initiating a DuitNow transfer or topping up via Touch 'n Go eWallet — you will be subject to the privacy policies and terms of the respective third-party provider. 55god is not responsible for the data practices of third-party services and encourages you to review their privacy policies independently.
55god does not embed third-party advertising trackers, social media pixels, or retargeting scripts on its platform without explicit disclosure. Any analytics or performance monitoring tools used are subject to data processing agreements that prohibit cross-site tracking for commercial advertising purposes.
13. International Data Transfers
Your Personal Data may be processed or stored in locations outside of Malaysia, including in data centre facilities used by our hosting and infrastructure partners. Where Personal Data is transferred internationally, 55god ensures that appropriate safeguards are in place — including contractual data protection clauses — to provide a level of protection equivalent to that which would apply in Malaysia.
By using the 55god platform, you acknowledge and consent to the transfer of your Personal Data to other countries for the purposes described in this Policy, where such transfers are necessary to provide the services you have requested.
14. Amendments to This Policy
55god reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, legal obligations, or platform features. Material changes will be communicated to registered Players by email notification and/or by prominent notice on the platform prior to the effective date of the change.
The current version of this Policy, with its effective date, will always be accessible at 55god.cam/privacy-policy. Your continued use of the platform following notification of an updated Policy constitutes your acceptance of the revised terms.
15. Contact Us
If you have any questions, concerns, or requests relating to this Privacy Policy or the processing of your Personal Data, please contact the 55god Data Protection team through the following channels:
- Email: [email protected] — for data rights requests, please include "Privacy Request" in the subject line.
- Live Chat: Available 24/7 via the chat widget on the platform. Average first response: under 2 minutes.
- Response Timeframe: We will acknowledge receipt of your request within 3 business days and provide a substantive response within 30 calendar days.
For questions about our betting rules or account policies, please refer to our Terms & Conditions. For responsible gambling tools and support resources, please visit our Responsible Gambling page.